What are the structures of the media industry? Outlines of classes: Blogosphere, Creative techniques in media & education.

Creative techniques in media & education. Creative industry

Main concepts

Media industry – is a sector of the economy that brings together companies and organizations involved in the production and distribution of media content, such as television, radio, press, films, music, books, video games, as well as digital and social media.

Creative industry – this is an economic sector covering areas that involve the creation of original products and services of high intellectual value. The creative industry includes areas such as art, music, literature, fashion, design, film, television, radio, multimedia, video games, advertising, architecture, software, research and development, education and training.

Creative class – a term introduced by Richard Florida that describes the segment of society that creates new ideas, new technology and new creative content. The creative class includes professions such as scientists, engineers, architects, designers, writers, artists and musicians.

What are the structures of the media industry? Top content

1. Structures of the media industry. The role and importance of the media in society. Examples of different media: television, radio, press, internet, social media.
2. The role and importance of the creative industry in the economy. Examples of creative industry sectors: art, music, fashion, video games, multimedia. The role of the creative class in the creative industry.

Literature and discussion questions

• Kotylak S., Przemysł kreatywny jako element gospodarki elektronicznej, „Zeszyty Naukowe US. Ekonomiczne Problemy Usług” 2013, nr 763, s. 715-728.

1. What are the main differences between the media industry and the creative industry?
2. So what roles does the creative class play in the creative industry?
3. How does the creative industry influence the development of the media industry?
4. So what are the future prospects for the media and creative industries?

Blogosphere. From the mass media market to the new media market

Main concepts

Media industry – is a sector of the economy that brings together companies and organizations involved in the production and distribution of media content, such as television, radio, press, films, music, books, video games, as well as digital and social media.

Mass media – means of communication used to transmit information, news and entertainment to a wide audience. Examples include television, radio, newspapers and magazines.

New media – are forms of digital communication such as the Internet, social media, blogs, video games, multimedia and other interactive forms of communication that have emerged thanks to technological progress.

What are the structures of the media industry? Top content

1. Introduction to the media industry. Definition and structure of the media industry. So the role and importance of the media in society.
2. Mass media market. Characteristics of the mass media market. The influence of mass media on social life. Examples of mass media: television, radio, press.
3. New media market. Characteristics of the new media market. So the role and importance of new media in society. Examples of new media: internet, social media, streaming services.
4. Transition from mass media to new media. So how has technology changed the media market? The impact of new media on the mass media market. Challenges and opportunities related to the development of new media.

Literature and discussion questions

• Augustyn K., Od produktu do usługi. Przemiany na rynku książki w epoce nowych mediów, „Folia Bibliologica” 2017, nr 59, s. 71-99.

1. So what are the main differences between the mass media market and the new media market?
2. What are the challenges of moving from mass media to new media?
3. So what roles do new media play in today’s society?