What is a semiotic tool?

Main concepts

Semiotic analysis – a research method that focuses on the interpretation of signs and symbols in various cultural and social contexts. It uses the theories of semiotics to understand how signs (such as words, images, gestures) create meanings and how these meanings are perceived by audiences.

Artificial intelligence (AI) – a field of computer science that deals with the creation of systems and algorithms that can perform tasks that require human intelligence. AI includes techniques such as machine learning, natural language processing, image recognition and robotics.

The Semiotic Engine – the concept of an artificial intelligence system designed to analyze and generation of signs and symbols. Such a system uses machine learning algorithms and semiotic models to process natural language, understand cultural contexts and social contexts, and create meaning.

What is a semiotic tool? Top content

Application of AI in semiotic analysis. Working with The Semiotic Engine Yeschat.ai. Denotative analysis, connotative analysis, cultural and social codes. Analysis of codes and their mapping. Discussion using the example of analysis of the covers of “Press” and “Scientific American” magazines.

Challenges and limitations. The Semiotic Engine. Technical and methodological challenges of using AI in semiotics. The issue of accuracy in writing prompts. Problems of interpreting the results generated by AI. Hallucinations of AI.

Ethical and social implications. The risk of potential biases in AI algorithms and their impact on analytical results. The problem of credibility and reliability of scientific research.

The Semiotic Engine. Artificial intelligence-based tool for semiotic analysis.

Literature and discussion questions

Radomski A., Sztuczna inteligencja w badaniu wybranych aspektów kultury, „Perspektywy Kultury” 2022, t. 39, nr 4, s. 313-330.

What does semiotic analysis look like without the use of software?

So how can AI help discover new meanings and interpretations?

How can AI limit semiotic analysis and cultural understanding?

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Media education and professionalization. Artificial intelligence in semiotic analysis

Main concepts