What will be the future of media

What will be the future of media? Outlines of classes: Blogosphere, Creative techniques in media & education.

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Creative techniques in media & education. Technologically generated creativity and human creativity

Main concepts

Technology-generated creativity – the process of creating new ideas or solutions using technologies such as artificial intelligence.

Human creativity – the unique ability of humans to create, invent and imagine new ideas, things or solutions.

Artificial Intelligence – a field of science that deals with creating computers and machines that can perform tasks that would normally require human intelligence.

Big data – large, diverse sets of information and their processing systems.

What will be the future of media? Top content

  1. Artificial intelligence and other technologies. They are used for automatically generated articles and personalized content recommendations. However, these technologies are not without challenges, such as the ethical implications of their use and potential employment consequences in the media sector.
  2. People. They bring unique perspectives and depth to the creative process that are not easily achieved through technology. As technology becomes more and more advanced, it is important to understand how human creativity can coexist and work with technology.
  3. The future of media. It will likely require a combination of both forms of creativity to leverage their strengths and minimize their weaknesses. Human creativity may be too time-consuming and less consistent. Technology-generated creativity may bring efficiency and scalability, but may lack depth and empathy.

Literature and discussion questions

  • Gruchoła M., Technologia sztucznej inteligencji w dziennikarstwie a perspektywa deantropocentryzmu dziennikarza, „Roczniki Nauk Społecznych” 2022, nr 50(2), s. 59-82.
  1. What are the advantages and disadvantages of technologically generated creativity compared to human creativity?
  2. What are the potential consequences of replacing human creativity with technologically generated creativity?
  3. What are the ethical implications of using artificial intelligence and big data in the media?

Blogosphere. From the blogosphere and microblogs to chatbots

Main concepts

Blogosphere – a network of blogs and their connections, creating an online community.

Microblogs – a form of blogging that involves publishing short posts, known as microposts.

Chatbots – computer programs that simulate a conversation with a user.

Artificial Intelligence – a field of science that deals with creating computers and machines that can perform tasks that would normally require human intelligence.

Big data – large, diverse sets of information and their processing systems.

What will be the future of media? Top content

  1. Blogosphere and microblogs in access to information. At the same time, they have created problems related to disinformation and hate online. There are various strategies to deal with these problems, which may include both technological solutions and changes in regulations.
  2. The development of chatbots and artificial intelligence. It has the potential to change the employment landscape in the media sector. There is a risk that machines could replace humans in some roles, such as journalism. The use of AI in the media also poses many ethical challenges.
  3. The use of big data in the media. It allows us to create personalized experiences for users, but at the same time poses challenges related to privacy protection. By analyzing large data sets, it can help identify trends and patterns that may be unnoticeable in smaller data sets.

Literature and discussion questions

  • Sobkowiak J. A., Przyszłość osoby w mediach–od filozofii głupoty ku sztucznej inteligencji, „Kultura-Media-Teologia” 2022, nr 52, s. 164-186.
  1. What are the advantages and disadvantages of moving public discussion to the blogosphere and microblogs?
  2. What are the potential consequences of replacing human interactions with chatbots and artificial intelligence?
  3. So what are the possible scenarios for the future of media?
  4. What are the ethical implications of using artificial intelligence and big data in the media?