Why is it called media?

We use the term “media” a lot, but have you ever wondered why we call it that? Let’s delve into the origins and evolution of this fascinating term.

The Etymology

This term is the plural form of “medium,” which comes from the Latin word medium, meaning “middle” or “intermediate”. This makes sense when you consider that they serve as intermediaries, conveying information from one place to another. The Roman poet Horace (65 BC – 27 November 8 BC) used the term “aurea mediocritas”, i.e. optimal moderation, the best solution, the best path between extreme situations, or the humanistic ideal of moderation in the pursuit of wealth and honors, typical of the Renaissance.

Historical Context

The use of “medium” to describe a means of communication dates back to the 16th century. Back then, it was primarily about defining something that occupies the middle place. Or some intermediary substance. However, people began using this term in the 20th century to collectively refer to various forms of mass communication, such as newspapers, radio, and television. This term with the adjective “mass” first appeared in the 1920s, reflecting the growing influence of these communication channels on society. Representatives of the so-called The Frankfurt School was particularly interested in the criticism of this new mass culture.

Understanding why people call it “media” helps us appreciate its fundamental role in society.

So why is it called media?

The choice of this term underscores its role as a conduit for information. Just as people believe a medium in spiritualism conveys messages from the spirit world, media transmit news, entertainment, and information to the public. By the way, In Christianity, we call Jesus Christ the mediator between God and humanity. This intermediary role is crucial in shaping public opinion, culture, and even policy.

The Evolution

Over the years, the concept of these communication tools has expanded to include digital platforms like the internet, social media, and streaming services. These new forms of them continue to act as intermediaries. But they do so in ways that are faster, more interactive, and more personalized than traditional forms of communication.

Conclusion

Understanding why people call it “media” helps us appreciate its fundamental role in society. As intermediaries, media connect us to the world, shaping our perceptions and experiences. Whether people engage with the world through a newspaper, a television broadcast, or a social media post, media continue to be the middle ground.